Sunday, 6 July 2008

Proctor & Gamble’s Latest Gimmick

Have you seen the advert on the telly? For every pack of Ariel we purchase, Proctor & Gamble are going to donate 10 litres of safe drinking water to children in developing countries. Commendable - or so it appears.

Before you start clapping and dashing out to buy your pack of Ariel (it’s a laundry soap, should you be in a part of the world where this stuff isn’t sold), stop and think for a moment. While you’re supporting the children of the third world and their need for clean water, you’re adding to the pollution of our own waterways.

Commercial washing powders like Ariel contain carginogens and reproductive toxins, amongst other things, that pollute our environment. Some have been known to change the sex of fish so Lord only knows what they could be doing to us. Wouldn’t it be better if they started producing an environmentally friendly washing powder and donate water to the developing countries whenever we choose the green alternative instead? Not that what they’re doing in those places isn’t laudable but it isn’t enough and, to me, it smacks of a gimmick more than anything else; if it boosts sales, the share holders get richer.

I’m tired of the manufacturing giants pretending to be full of care and concern whilst actually doing very little to change anything. Proctor & Gamble are, in my opinion, just another of those.

Sharon J x

Proctor & Gamble’s Ariel website
My blog post looking at the impact of commercial washing powders


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Frugal Trenches said...

So glad to find someone else who thinks like me! I find the whole thing abhorrent!

Thank you for the kind comments on my blog, oddly enough I was on your blog earlier today but couldn't leave a comment!

I will add you to my blogroll, so glad to have found you!

Sharon J said...

I'm glad to hear that you agree with me, FT. I'm sick to the back teeth of the way manufacturers will try anything to entice us into buying their products.

Strange that you couldn't leave a comment earlier. Something up with Blogger again I expect.