“Offer must end soon” - “One day only” - “While stocks last!" - "Final Clearance"
I went into town a few days ago and there were sales everywhere. Huge stickers were plastered across windows full of items at what appeared to be hugely slashed prices. Clothes, furniture, cosmetics, curtains - you name it, it was on sale.
I didn't buy a thing other than what I went in for. Plastic beakers for our picnic that are good enough to last for years at 77p for four. I bought eight.
Sales are designed to separate us and our money. They tempt us into buying stuff NOW because if we wait, we’ll miss that fantastic bargain. They don’t want us to have a cooling off period while we think about how much we really want or need the item in question, they want us to flash that credit card and walk out of the store carrying with us what might, if we’re lucky, give us a few days of pleasure. If we’re really unlucky, it’ll give us a lot of regret when the credit card bill arrives and we’ve had time to realise that the new sofas didn’t quite fit in with our room design, or the dress that looked fantastic in the shop emphasises every lump and bump.
In order to make use of sales, you have to be very confident about what you need and whether or not this particular item is the right one. Unfortunately, few of us are actually that confident and most have experience of gadgets, clothes, ornaments etc that have spent most of their lives hiding away in the darkest corners of our cupboards. I know I have - I’ve chucked out enough of them during my de-cluttering process.
Luckily some of us learn not to fall for it, even if it's the hard way.
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